Philippine Treasure Essay

After watching the documentary of Philippine treasures, I have been get more knowledge about our ancestors treasures remains and I think that the early Filipinos living in the Philippines already had an advanced civilization. Instilled something into me that we were rich, we were rich! We’re talking of gold here it is an opulence. During the early times, the Philippines was filled with gold. These gold were used for everyday clothing of the Filipinos, and even for accessorizing themselves. Our ancestors, the early Filipinos, were civilized enough to know how to process gold. They made many bowls, necklaces and earring out of gold. These gold were part of their daily lives. The Philippines is filled with natural resources, so there was abundance in gold. Some people were even dressed from head to toe in all gold. Also, the early Filipinos were able to craft a doll of a Goddess of Buddhism. This doll also called Golden Tara was a golden alloy, mixed with many other metals. This shows how the Filipinos were knowledgeable to creating alloys with different metal even before Westerners have arrived in our country. The Filipinos have even known how to sew shells and make clothes out of them! There are also several jars that represents the early Filipinos, these jars can be used for multi-purpose storage, because these jars can story many other things aside from water. All these many things were made even before the arrival of the Spaniards or other colonizers, so this shows that the early civilization of the Philippines was very unique and quite advanced. I like the show of Philippine Treasures. It really told us what are some things on this country or treasures are not yet seen by the FILIPINOS. Now I realized that we need to care and concern the importance of some ancient things. I also hope that efforts can be made by officials to preserve the Philippines historical artifacts, and to strengthen support for the National Museum. â€Å"Don’t Gain The World & Lose Your Soul, Wisdom Is Better Than Silver Or Gold. † ? Bob Marley

Biomedical and Biopsychosocial models of care Essays

Biomedical and Biopsychosocial models of care Essays Biomedical and Biopsychosocial models of care Paper Biomedical and Biopsychosocial models of care Paper Competing positions of the human organic structure as either a biological phenomena or a complex microcosm borne of its environment. hold provided the footing for the development of two different theoretical accounts of attention: the biomedical theoretical account. and the recovery-based psychosocial theoretical account. The theoretical account of attention adopted by attention suppliers to a great extent influences the nature of the intervention given. and the flight of a patient’s journey through unwellness. to wellness. Historically. the biomedical theoretical account of attention has been the foundation of Western medical specialty. and has remained mostly undisputed as the dominant theoretical account of attention used in the bringing of psychiatric intervention. It is practiced with a focal point on disease. pathology. and cure’ . The outgrowth of the biopsychosocial theoretical account ( Engel. 1977 ) and psychosocial rehabilitation has provided the mental wellness sphere with an effectual option to the biomedical theoretical account. With an attack that is person-centred and recovery focused. it aligns with modern-day attitudes about mental upsets holding their beginnings and impacts in a societal context. This paper will critically analyze and compare the benefits and restrictions of both theoretical accounts of attention. through an geographic expedition of three cardinal countries: ( I ) empowerment/disempowerment of the patient. ( two ) deductions for nursing pattern. and ( three ) outcomes. In psychopathology. the biomedical theoretical account emphasises a pharmacological attack to intervention. and supposes that mental upsets are encephalon diseases caused entirely. or by a combination of chemical instabilities. familial anomalousnesss. defects in encephalon construction. or neurotransmitter dysregulation ( Deacon. 2013 ) . This guess makes up one side of a Descartian divide that exists between biological psychopathology and a biopsychosocial attack to mental wellness attention. Engel ( 1977 ) viewed the biomedical theoretical account as reductionist’ . and posited that it neglected the societal. psychological and behavioral dimensions of unwellness. He proposed a biopsychosocial theoretical account that takes into history the patient. the societal context in which he lives. and the complementary system devised by society to cover with the riotous effects of illness’ ( p. 131 ) . It is within this biopsychosocial model. that recovery-focused psychosocial rehabilitation takes topographic point ( Cnaan. Blankertz. Messinger A ; Gardner. 1988 ; King. Lloyd A ; Meehan. 2007 ) . Less nonsubjective than the biomedical theoretical account. psychosocial rehabilitation focuses on the subjective experience of recovery and health. that is. the presence of marks and symptoms may non needfully aline with the individual’s sense of ego and health. ( I ) Empowerment/disempowerment of the patient A relentless unfavorable judgment of the biomedical theoretical account is the averment that the patient is disempowered. First. the nature of the doctor-patient relationship suggests that the patient is a inactive receiver of intervention ; the patient is reduced to a diagnosing. and offered diagnosis-specific intervention options. The function of personal pick exists. nevertheless in a limited capacity. Second. the political orientation underpinning the biomedical theoretical account assumes disease to be a divergence from the biological norm. with illness understood in footings of causing and redress ( Deacon. 2013 ; Shah A ; Mountain. 2007 ; Engel. 1977 ) . This perspective assumes the being of some implicit in pathological cause for symptoms and behavior. and focuses on nonsubjective indexs of recovery ( King et al. . 2007 ) . The deductions of this position are that the patient can non. from his ain resources. make anything to better his unwellness. and to impact any alteratio n in his behavior. he must adhere to diagnosis-specific intervention set out by the head-shrinker. It is argued that the ways in which a patient can be disempowered by a psychiatric diagnosing ( stigma. forced hospitalization. long-run pharmacotherapy etc. ) far outweigh any benefits they might have ( Callard. Bracken. David A ; Sartorius. 2013 ) . Relatively. recovery within the model of psychosocial rehabilitation is widely considered to be authorising for consumers of mental wellness services ( Shah A ; Mountain. 2007 ; Callard et Al. . 2013 ) . Two cardinal rules of psychosocial rehabilitation are an accent on a societal instead than medical theoretical account of attention. and on the patient’s strengths instead than pathologies ( King et al. . 2007 ) . Similar to the doctor-patient relationship of the biomedical theoretical account. there exists a relationship between patients. health professionals and clinicians in the psychosocial model. The accent nevertheless is on the formation of a curative confederation ( King et al. . 2007 ) in which recovery is owned by the patient. with professionals and services easing this ownership ( Mountain A ; Shah. 2008 ) . The purpose of psychosocial rehabilitation is for the patient to hold self-government over their unwellness and wellness. and a fulfilled sense of ego despite the possible continuance of symptoms ( Barber. 2012 ) . This is in blunt contrast to the biomedical theoretical account in which unwellness is managed by the practician. and wellness is hallmarked by the absence of symptoms and disease ( Wade A ; Halligan. 2004 ) . The psychosocial position must besides be considered in footings of its possible restrictions. By puting an accent on self-government and self-management of mental unwellness and well-being. there runs a parallel hazard of transfusing a sense of duty or incrimination within the patient when less than desirable wellness results occur. This is of peculiar relevancy in mental wellness scenes. where hapless wellness results are unluckily. likely ( Deacon. 2013 ) . In the biomedical theoretical account. the head-shrinker would offer some little solace to the patient in the signifier of shouldering the majority of the duty. With respect to authorization of the patient. this impression of care’ versus cure’ suggests that the biomedical theoretical account of attention and psychosocial rehabilitation are two viing theoretical accounts of attention that are divorced from one another. They are non. nevertheless. reciprocally sole. and it is deserving observing that modern-day definitions of the biomedical theoretical account at least effort to see the incorporation of recovery-based intervention attacks ( Barber. 2012 ; Mountain A ; Shah. 2008 ; Wade A ; Halligan. 2004 ) . It has been suggested that modern twenty-four hours doctor-patient relationships are far more aligned with the nature of the psychosocial curative confederation. founded on battle and the acknowledgment of accomplishments and cognition of each spouse ( Mountain A ; Shah. 2008 ) . Specifically in a mental wellness scene. it might be argued that the biomedical theoretical account parts ways with psychosocial rehabilitation by usage of irresistible impulse ( Mountain A ; Shah. 2008 ) . The purpose behind much of today’s mental wellness statute law is guided by the political orientations of the biomedical theoretical account. This consequences in patients with a psychiatric diagnosing being often disempowered. by holding their right to self-government overridden by legal powers of irresistible impulse ( Thomas. Bracken A ; Timimi. 2012 ) . Despite a displacement towards self-government by the biomedical theoretical account. mental wellness patients may be forced to accept intervention against their wants. In resistance to this. the psychosocial model favours a community-based. case-managed’ manner of attention ( King et al. . 2007 ) . which seeks to authorise the patient and maintain independency. ( I ) Deductions for nursing pattern The medical theoretical account is a utile model to help the head-shrinker in the designation of upsets and diseases. However. scientists have identified neither a biological cause nor a dependable biomarker for any mental upset ( Deacon. 2013 ) . and arguably. most mental upsets have their beginning and impact in a societal context ( McAllister A ; Moyle. 2008 ) . Therefore. the cogency of the biomedical theoretical account as a nursing theoretical account of attention in mental wellness scenes must be questioned. The across-the-board nature of the attention bringing required by a psychosocial model may. at times. look to be at odds with more traditional’ constructs of nursing. It is understood that the biomedical theoretical account is the theoretical account on which many nurses base their pattern. It is besides the theoretical account that has long dominated the field of psychopathology ( Stickley A ; Timmons. 2007 ) . despite a overplus of literature adopting the importance of the interpersonal sphere and psychosocial factors. Findingss from a survey by Carlyle. Crowe A ; Deering ( 2012 ) showed that mental wellness nurses working in an inpatient scene described the function of mental wellness services. the function of the nurse and nursing intercessions in footings of back uping a medical theoretical account of attention. This was despite acknowledgment amongst the nurses that they used a psychodynamic model for understanding the aetiology of mental hurt. as being a consequence o f interpersonal factors. The jobs with the usage of the biomedical theoretical account in mental wellness nursing are varied. The overruling end of the biomedical theoretical account is cure. and hence nurses that base their pattern on it must besides take for this result. This is evidently troublesome for a forte that treats upsets that may non hold a definable cause. and typically have hapless results ( Deacon. 2013 ) . Sing care’ versus cure’ . the challenge for nurses working in mental wellness scenes where their pattern is underpinned by the medical theoretical account. is the inability to accomplish the result of attention that they believe to be appropriate. that is. a remedy ( Pearson. Vaughan A ; FitzGerald. 2005 ) . In footings of the proviso of nursing attention. the biomedical model’s focal point on disease and the nonsubjective classification of people by disease can function to depersonalize patients and so excessively. the nursing attention provided to them ( Pearson et al. . 2005 ) . It may good be argued that the biomedical theoretical account devalues the function of the nurse. because the humanistic side to attention is diminished in favor of a medical diagnosing and remedy. Overall. the ideals of mental wellness nursing pattern are constrained by the biomedical theoretical account ( McAllister A ; Moyle. 2008 ) . nevertheless. nurses feel comfy utilizing this theoretical account to explicate their pattern. in the absence of a defined option. Psychosocial rehabilitation as an option to the biomedical theoretical account non merely has positive deductions for consumers of mental wellness services but besides to the nurses who provide their attention ( Stickley A ; Timmons. 2007 ) . Indeed. a wealth of literature supports a displacement from the medical theoretical account to a recovery-based. psychosocial attack ( Engel. 1977 ; Barber. 2012 ; Caldwell. Sclafani. Swarbrick A ; Piren. 2010 ; Mountain A ; Shah. 2008 ) . In contrast to the biomedical theoretical account. the nurse-patient curative confederation is at the nucleus of the psychosocial model ( King et al. . 2007 ) . In this manner. the function of the nurse moves off from being task-focused. to actively developing. coordinating and implementing schemes to ease the recovery procedure ( Caldwell et al. . 2010 ) . Additionally. this theoretical account of attention strongly aligns with nursing perceptual experiences of their function as attention suppliers. their beliefs sing the aetiology of mental upsets. and their attitudes towards best pattern ( McAllister A ; Moyle. 2008 ; Carlyle et Al. . 2012 ) . ( I ) Outcomes By and large. the biomedical theoretical account has been associated with huge betterments in medical attention throughout the twentieth century. Despite its relentless laterality of both policy and pattern. the biomedical theoretical account in respects to the bringing of mental wellness attention is characterised by a deficiency of clinical invention and hapless results ( Deacon. 2013 ) . It does. nevertheless. hold its redeeming qualities. The primary strength of the biomedical theoretical account is its nucleus cognition base derived from nonsubjective scientific experiment. its intuitive entreaty. and relevancy to many disease-based unwellnesss ( Pearson et al. . 2005 ; Wade A ; Halligan. 2004 ) . Evidence-based medical specialty allows the head-shrinker to entree nonsubjective grounds about the safety and effectivity of their intercessions ( Thomas et al. . 2012 ) . Shah A ; Mountain ( 2007 ) argue that the model’s strict methods used to garner grounds that have result ed in legion effectual psychopharmacological interventions. can non be translated in assisting to place which specific elements of psychosocial interventions are effectual. This averment is evidenced by a survey documenting the efficaciousness of a psychosocial rehabilitation programme ( Chowdur. Dhariti. Kalyanasundaram. A ; Suryanarayana. 2011 ) in patients with terrible and dogging mental unwellness. The survey showed important betterment for all participants across a scope of parametric quantities used to step degrees of operation. However. the consequences did non uncover the specific effects of assorted constituents of the rehabilitation programme. doing it hard to insulate each constituent and to analyze its consequence. Regardless. the overall benefits of psychosocial rehabilitation should non be ignored merely due to analyze restrictions. Despite the biomedical model’s strict survey methods and evidence-based nucleus. touchable marks of advancement are few and far between. Indeed. the biomedical attack has failed to clarify the really biological footing of mental upset. and besides failed to cut down stigma ( Deacon. 2013 ; Schomerus et Al. . 2012 ) . Kvaale. Haslam A ; Gottdiener ( 2013 ) determined that biogenetic accounts for psychological unwellnesss increase prognostic pessimism’ and perceptual experiences of dangerousness. and make little to cut down stigma. This decision has obvious deductions in a society where the layperson’s. and in fact. nursing student’s apprehension of mental unwellness is a biogenetic. medicalised’ one ( Kvaale et Al. . 2013 ; Stickley A ; Timmons. 2007 ) . In contrast. psychosocial rehabilitation programmes may hold the consequence of cut downing stigma. As antecedently discussed. psychosocial rehabilitation is underpinned by an political orientation that seeks to authorise the patient. Research has shown that authorization and self-stigma are opposite poles on a continuum ( Rusch. Angermeyer A ; Corrigan. 2005 ) . By heightening the patient’s sense of ego. penetration. social functions. and basic self-care maps ( King et al. . 2007 ) . psychosocial rehabilitation programmes have the ability to cut down the negative effects of stigma. In a survey peculiar to patients with schizophrenic disorder ( Koukia A ; Madianos. 2005 ) . health professionals and relations reported lower degrees of aim and subjective load when the patient was engaged in a psychosocial rehabilitation programme. In their geographic expedition into the cogency of evidence-based medical specialty in psychopathology. Thomas et Al. ( 2012 ) differentiate between specific factors ( e. g. pharmacological intercessions aiming specific neurotransmitter instabilities ) . and non-specific factors ( e. g. contexts. values. significances and relationships ) . They determined that non-specific factors are far more of import in relation to positive results. which would back up a psychosocial attack. In recent old ages. public sentiment and policy has become more aligned with the recovery theoretical account. evidenced by the wealth of literature repeating Engel’s ( 1977 ) proposition of a new medical model’ founded on a biopsychosocial attack. Recently. the Australian Government Department of Health acknowledged the positive results associated with a recovery-based theoretical account. and released the National model for recovery-oriented mental wellness services ( 2013 ) . Despite their ideological differences. psychosocial rehabilitation need non be viewed as the antithesis to the biomedical theoretical account. with literature proposing a grade of compatibility between the two that is going more evident in the modern bringing of mental wellness attention ( Barber. 2012 ; Mountain A ; Shah. 2008 ; Shah A ; Mountain. 2007 ) . Decision Recent old ages have seen important alterations in the perceptual experiences of mental unwellness. and the proviso of mental wellness services that are available. The move towards community-based attention. psychosocial rehabilitation programmes. and authorization of the patient through self-government has been accompanied by a growing in research. and positive results for mental wellness consumers. Despite this advancement. modern mental wellness attention is still mostly dominated by the biomedical theoretical account. Whilst modern-day readings of the psychiatric biomedical theoretical account recognize the value of societal and psychological factors. they appear to make so in a manner that relegates those factors to an order below that of biological factors. This occurs in the absence of any definable biological causes for mental upsets ( Deacon. 2013 ) . A modern-day theoretical account is required in modern mental wellness services. Indeed. Barber ( 2012 ) suggests that recovery should be thought of as the new medical theoretical account for psychopathology. Psychosocial rehabilitation is associated with improved nonsubjective and subjective patient results. and emphasises the function of the nurse. As observed by Engel ( 1977 ) . the bigotry of biomedicine unwittingly consequences in the defeat of patients who believe their echt wellness demands are being inadequately met. True incorporation of a biopsychosocial attack into modern mental wellness attention. would make a model for consistent positive results. and illimitable invention. Mentions Barber. M. ( 2012 ) . Recovery as the new medical theoretical account for psychopathology. Psychiatric Services. 63 ( 3 ) . 277-279. Caldwell. B. . Sclafani. M. . Swarbrick. M. . A ; Piren. K. ( 2010 ) . Psychiatric nursing pattern and the recovery theoretical account of attention. Journal of Psychosocial Nursing. 48 ( 7 ) . 42-48. Callard. F. . Bracken. P. . David. A. . A ; Sartorius. N. ( 2013 ) . Has psychiatric diagnosing labelled instead than enabled patients? The British Medical Journal. 347. Department of the Interior: 10. 1136/bmj. f4312 Carlyle. D. . Crowe. M. . A ; Deering. D. ( 2012 ) . Models of attention bringing in mental wellness nursing: a assorted method survey. Journal of Psychiatric and Mental Health Nursing. 19. 221-230. Chowdur. R. . Dharitri. R. . Kalyanasundaram. S. . A ; Suryanarayana. R. ( 2011 ) . Efficacy of psychosocial rehabilitation plan: the RFS experience. The Indian Journal of Psychiatry. 53 ( 1 ) . 45-48. Cnaan. R. . Blankertz. L. . Messinger. K. . A ; Gardner. J. ( 1988 ) . Psychosocial rehabilitation: toward a definition. Psychosocial Rehabilitation Journal. 11 ( 4 ) . 61-77. Deacon. B. ( 2013 ) . The biomedical theoretical account of mental upset: a critical analysis of its cogency. public-service corporation. and effects on psychotherapeutics research. Clinical Psychology Review 33. 846-861. Department of Health. ( 2013 ) . National model for recovery-oriented mental wellness services. Canberra. Australia: Australian Health Minister’s Advisory Council. Engel. G. ( 1977 ) . The demand for a new medical theoretical account: a challenge for biomedicine. Science. 196. 129-136. Harding. C. ( 2005 ) . Changes in schizophrenic disorder across clip: paradoxes. forms. and forecasters. In L. Davidson. C. Harding. A ; L. Spaniol ( Eds. ) . Recovery From Severe Mental Illnesses: Research Evidence and Implications for Practice ( pp. 19-41 ) . Boston: Centre for Psychiatric Rehabilitation. King. R. . Lloyd. C. . A ; Meehan. T. ( 2007 ) . Handbook of psychosocial rehabilitation. Carlton. VIC: Blackwell Publishing. Koukia. E. . A ; Madianos. M. G. ( 2005 ) . Is psychosocial rehabilitation of schizophrenic patients forestalling household load? A comparative survey. Journal of Psychiatric and Mental Health Nursing. 12. 415-422. Kvaale. E. . Haslam. N. . A ; Gottdiener. W. The side effects’ of medicalisation: a meta-analytic reappraisal of how biogenetic accounts affect stigma. Clinical Psychology Review. 33. 782-794. McAllister. M. . A ; Moyle. W. ( 2008 ) . An geographic expedition of mental wellness nursing theoretical accounts of attention in a Queensland psychiatric infirmary. International Journal of Mental Health Nursing. 17. 18-26. Mountain. D. . A ; Shah. P. ( 2008 ) . Recovery and the medical theoretical account. Progresss in Psychiatric Treatment. 14. 241-244. Pearson. A. . Vaughan. B. . A ; FitzGerald. M. ( 2005 ) . Nursing theoretical accounts for pattern. Sydney. Naval special warfare: Elsevier. Rusch. N. . Angermeyer. M. . A ; Corrigan. P. ( 2005 ) . Mental illness stigma: constructs. effects. and initiatives to cut down stigma. European Psychiatry. 20. 529-539. Schomerus. G. . Schwahn. C. . Holzinger. A. . Corrigan. P. . Grabe. H. . A ; Carta. M. ( 2012 ) . Development about public attitudes of mental unwellness: a systematic reappraisal and meta-analysis. Acta Psychiatrica Scandinavica. 125. 440-452. Shah. P. . A ; Mountain. D. ( 2007 ) . The medical theoretical account is dead – long live the medical theoretical account. The British Journal of Psychiatry. 191. 375-377. Stickley. T. . A ; Timmons. S. ( 2007 ) . Sing options: pupil nurses stealing straight from ballad beliefs to the medical theoretical account of mental unwellness. Nurse Education Today. 27. 155-161. Thomas. P. . Bracken. P. . A ; Timimi. S. ( 2012 ) . The anomalousnesss of evidence-based medical specialty in psychopathology: clip to rethink the footing of mental wellness pattern. Mental Health Review Journal. Wade. D. . A ; Halligan. P. ( 2004 ) . Make biomedical theoretical accounts of illness brand for good health care systems? The British Medical Journal. 329. 1398-1401.

The Old News About the Oxymoron

The Old News About the Oxymoron The Old News About the Oxymoron The Old News About the Oxymoron By Mark Nichol Oxymoron, a Greek term combining the words for â€Å"sharp† and â€Å"foolish,† has been adopted in English to refer to inadvertently contradictory or incongruous mash-ups of terms such as â€Å"military intelligence† and â€Å"jumbo shrimp† a class known as subjective oxymora (that latter word is the pedantic-looking plural) because they are not literally at odds with each other. However, the original connotation is of an evocative paradox deliberately framed by a writer an objective oxymoron. One of the most well-known examples is William Shakespeare’s line â€Å"Parting is such sweet sorrow,† from Romeo and Juliet, in which Juliet exults in the bittersweet anguish generated by the lovers’ separation. Shakespeare provided a short list of literary oxymora in this earlier passage from the same speech: â€Å"O heavy lightness! Serious vanity! Mis-shapen chaos of well-seeming forms! Feather of lead, bright smoke, cold fire, sick health!† The Bard employed oxymora on other occasions, including in Hamlet (â€Å"I must be cruel, only to be kind†), in Julius Caesar (â€Å"fearful bravery†), and in A Midsummer Night’s Dream (â€Å"A tedious brief scene . . . very tragical mirth†). Likewise, John Donne wrote of â€Å"beggarly riches,† Herman Melville of â€Å"a careful disorderliness,† John Milton of â€Å"darkness visible,† and Alexander Pope of a â€Å"bookful blockhead,† and Lord Tennyson ventured of his Lancelot that â€Å"faith unfaithful kept him falsely true.† Classic authors do not have a monopoly on oxymora, though; contemporary coinages are often more than subjective punch lines like â€Å"responsible government.† Here are some other recent examples that might inspire you to convey original ideas in phrases that are more than the sum of their parts: alone together: said, perhaps, of two people that share a physical space but are emotionally isolated from each other cheerful pessimism: a description of a person who blithely notices and remarks on the dark cloud behind every silver lining eloquent silence: a lack of response from someone that nevertheless clearly conveys that person’s attitude hellish paradise: an environment designed to make inhabitants or visitors feel bliss but is, to the more perceptive among them, unnerving in its illusory promise sad smile: a mild expression of superficial cheer that does not mask melancholy or sorrow sublimely awful: a reference to something that is so bad, it arouses ironic delight wise fool: a person of supposed mental weakness more shrewd than he or she seems at first Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†75 Idioms and Expressions That Include â€Å"Break†50 Synonyms for "Song"

Why the Eiffel Tower Should Not Be Torn Down Essay

Why the Eiffel Tower Should Not Be Torn Down - Essay Example It took 26 months, 700 engineering plans, 3,000 workshop drawings, and more than 18,000 parts to complete the construction. The Eiffel Tower has cultural importance. With respect to the event that it was built to commemorate, the French Revolution, the Tower holds cultural significance to the people of France. This is because the French Revolution was a time characterized with events aimed at eliminating dictatorship regimes (Eiffel Tower, n.d). Therefore, the Tower indicates a desire for hope as well as freedom. It also signifies the passage from an oppressive time to a hopeful one for the people of Paris (McDowall, 2014). This is a key point that shows a historical significance linked to the Eiffel Tower. People should read about and visit the Eiffel Tower because of its uniqueness with respect to design and cultural uniqueness. It displays the culture of the people of Paris and visiting the site allows a person to experience this culture. In addition, the design of the Eiffel Tower is unique and no other replica has managed to accomplish its features. People should read about it especially in history so as to understand why it was built and what it symbolizes. One of the key reasons as to why the Eiffel Tower is special is that it is the world’s most visited monument. Although there are other monuments of interest around the world, the Eiffel Tower has been the center of interest because it receives more tourists than any other monument. Besides being a monument, it has economic significance to Paris in that it incorporates hotels. The other reason as mentioned earlier is that it marks the end of an oppressive era, which was marked through the French Revolution; therefore, it is special to the people of Paris. Furthermore, the Eiffel Tower is special because it is one of the tallest buildings in the world and remained the tallest for many decades. As a conclusive point, the Eiffel Tower should never be torn

NIKE CASE STUDY based on Corporate Strategy Essay

NIKE CASE STUDY based on Corporate Strategy - Essay Example By focusing differentition on product, businesses could commnd premium prices for their products. Products represented top-of-the-line offerings in the industry. In this mrket, degree of differentition is not lrge. Nike entrees mrket where competitors cn differentite their products nd tht is why hve less rivlry. Rivlry is reduced where customers hve high switching costs - i.e. there is significnt cost ssocited with the decision to receive products from n lterntive competitor. Nike proposes to its customers competitive prices nd ensure customer stisfction. Nike's min competitor (Dniels et l 2006), dids, follows the strtegy which hs gret impct on competition. The nlysis suggests tht ny superior mtch between compny competencies nd customers needs permits the firm to outperform competitors. In generl, Nike bses its competitive strtegy on overll ledership nd differentition constructing the most efficient fcilities (in terms of scle or technology) nd obtins the lrgest shre of mrket. These dvntges, in turn, give them substntil led in terms of experience with building the service. Experience then leds to more refinements of the entire process of production, delivery, nd service, which leds to further cost reductions. Nike hs mrketble portfolio which ensures its ledership position on the mrket. The study reveled tht Nike does not pursue low-cost strtegies. Within these globl competitive environments, Nike overwhelmingly emphsizes differentition strtegies, where competitive positioning is predominntly bsed on qulity offerings nd brnd imge. Qulity is lmost universlly stressed s necessry determinnt of competitiveness. nother theme evident in the findings is the importnce strtegy-industry fit plys in determining business unit performnce. Here it is recognized tht perceptions of industry pressures my be more importnt thn the ctul pressures in determining strtegies nd hence performnce (Johnson & Scholes 2003). Question 2 In order to improve its strtegies position, Nike should chieve competition dvntge nd re-position itself. The compny cn position itself s premium brnd which proposes exceptionl qulity. While ll businesses my emphsize qulity, some my select strtegy bsed on further differentiting their offerings ccording to the qulity of the products nd services they provide. Indeed, in this study one of the dominnt competitive positioning strtegy types identified is 'high-qulity" (Johnson & Scholes 2003). Here, the emphsis on qulity permetes every ctivity long the vlue chin; qulity is clerly the overriding determinnt of competitive positioning. The exceptionl qulity is crucil for footbll tems nd the 2008 Europen Chmpionship. In this cse, qulity domintes competitive positioning nd differentites businesses in globl scle. Here, qulity is consistent with both innovtion nd speciliztion (Dniels et l 2006). Mngeril perceptions of strong pressures re evidence tht lrge number of businesses competing in globl industries mke imprecise ssessments of globl industry opportunities nd threts. It is possible to ssume tht Nike's competitors will follow cost focus strtegy nd cost differentition. dids, direct competitor of Nike, provides comprble buyer vlue but perform the ctivities less efficiently. In contorts, Nike performs the ctivities in unique wy which rises the vlue to the consumer nd thus llows them to commnd premium price - the

Analytical Paper Essay Example | Topics and Well Written Essays - 1500 words

Analytical Paper - Essay Example Moreover, the sign boards and signals that can be seen in both sides of the road helps the driver to be conscious about the importance of limited speed while driving, attention to other vehicles and pedestrians. As the rules and regulations are formulated to help the individual citizen to perform his or her rights and duties in a successful manner, it helps one to be aware of one’s rights while driving or travelling and to be duty minded towards other drivers, travelers and pedestrians. Government and the authorized department on road safety should give importance to public safety and give proper training and education against motor vehicle violence. Besides, education on road rage would help driver to become a responsible driver. The process of widening the Roads is essential because it helps to reduce the chance for traffic congestion in important places. Government must provide financial support for secure roads and make public attentiveness for safe and sound roads. Besides, the authorities must boost the media which expose the misconduct and misbehavior from the drivers while driving and must use it for advertisement and campaign purpose against road rage and safety. Karin Sternberg makes clear that: â€Å"When suddenly enraged drivers commit acts of road rage, they may have a flash of hatred and destructive intent toward those who have harmed them, whether in reality or imagination;† (Sternberg, 2008, p.17) misbehavior while driving create hatred in other drivers and will cause severe problems, reality or imagination. The usage of monitoring equipments like close circuit camera, speed detector, breath analyzer etc can detect violent actions and misbehavior on road and is essential to prevent road rage. The authorities must show keen interest and vigilance to fix cameras on appropriate places and must provide maximum punishment to traffic rule violators who are involved in the road rage activities. Andrea Campbell makes clear that: â€Å"Road rage and

Media Giant Rupert Murdoch And His Empire Media Essay

Media Giant Rupert Murdoch And His Empire Media Essay As the new millennium dawned, global television tracked the rise of the sun across the world (Thussu, 2006, p. 1). The twenty-first century brought with it the opportunity for millions of people to be able to communicate internationally in different time zones (Thussu, 2006). In such a global village that we live in, competition plays a magnetic role for attracting media giants to be present across borders spreading like wild fire. An apparition now haunts the world: The birth of a mercantile media structure is globally dominated by a diminutive numeral of influential media giants, mostly U.S.-based transnational media corporations (TNMCs). This structure continuously strives to strengthen the foundation of the global market and works towards advancing commercial values, while negatively portrays journalism and culture. It is a disaster for anything but the most superficial notion of democracya democracy where, to paraphrase John Jays maxim, those who own the world ought to govern it. (McChesney, 1997). The development of this mercantile system is very recent. Previously in history i.e. 1980s, the structure was tilted towards national boundaries. Communication and media industries were locally regulated and owned while importing limited music, books, TV shows, and films for decades. The decade of the 1980s saw the worlds economy become more fully privatized. Current trends in privatization and free market economies have led to an international consolidation of media companies. The trend towards consolidation has begun to emerge worldwide (Gershon, 1997, p. 5).The pressure implanted by the IMF, World Bank, and U.S. government in the 1980s to deregulate and privatize media and communication systems which overlapped with the new digital and satellite technologies led to the consequences towards the growth of transnational media giants (McChesney, 1997). The Major US media giants which dominate numerous universal media and international media-related markets are Time Warner, Disney, News Corporation, Viacom, and NBC Universal among a few others. They are spread widely nationally and across national borders. All are based in the United States, the central nation, with broad semi peripheral and some peripheral market activities (McPhail, 2006). This paper will concentrate on the media giant Rupert Murdoch and his empire News Corporation, one of the main benefactors of privatization of infrastructure of global communication. It will briefly describe the history of the existence of the company whilst focusing on an analysis of the international expansion strategy that Murdoch adapted during his journey to acquire the world of media. While analysing different strategies; as well as geographic expansion, there will be an effort to decipher the relation of the tools of extension to the powerful existence of different theories which have played a vital role in the establishment of media structures. Historical Background of News Corporation Changes in technology have pushed the flow of transnational traffic in media products. This development has mainly benefitted media conglomerates like News Corporation which lead media content and delivery mechanism by owning numerous networks and production facilities. This commercial dominance has raised many concerns about cultural homogenization. However, an obvious effort has been noted towards regionalisation and localisation of content to match local and cultural precedence of viewers given the heterogeneity of the universal market (Thussu, 2007) The President and founder of the News Corporation Ltd, Keith Rupert Murdoch, is a legendary example of a tycoon from his era who contributed immensely in the 19th century towards the tradition of the great press barons (Gershon, 1997). Murdoch, in one of his speeches said that For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values. Rupert Murdochs universal vision of a new communications atmosphere is made up of both a corporate strategy and a social vision. The companys existence can be traced to the year 1923, in Australia, when News limited was set up in Adelaide with the intention of circulating a daily newspaper. Rupert Murdochs father Sir Keith Murdoch invested in minority interest in News limited in the year of 1949. The company was then officially established in South Australia in 1979 (Gershon, 1997). News Corporation is an entertainment based transnational media company which diversifies within eight different media sectors including Newspapers, Book Publishing, Magazines and Inserts, Filmed Entertainment, Television, Direct Broadcast Satellite Television, Cable Network Programming and other. Geographically the activities of News Corporation are spread out primarily in the United Sates, the United Kingdom, Continental Europe, Australia, Asia and the Pacific Basin (News Corporation Press Releases, 2010). News Corporation is engaged in the United Kingdom, United States, Australia, and Ireland in the publishing business of magazines, newspapers through its variety of subsidiaries. The Company publishes English language books worldwide via its wholly owned subsidiary HarperCollins Publishers. Furthermore their subsidiaries allow them to be also involved in the enlargement, invention and allotment of network and television programming as well as broadcasting television stations. It also owns shares in BSkyB and V, and Sky Italia which are involved in the direct broadcast satellite (DBS) business. The company currently owns the entire FOX franchise of broadcast networks; as well FOX film studios responsible for many blockbusters (News Corporation Annual Report, 2007) The birth of free flow of information after World War II contributed majorly towards the liberation of media markets. This theory lead to the existence of modernization theory, it also played a vital role in the decision of privatization. Murdoch has strategized to make competent use of liberation of cross-media ownership widely in the USA and the British media markets. He also strategically entered the private satellite operators into the arena of telecommunications and broadcasting. News Corporation risked a large sum on investment by leasing time on new satellite ventures such as Astra and Asia Sat (Thussu, 2000), Murdoch has been able to create a truly international media corporation, at the heart of which is satellite television. (Thussu, 2000, p. 107) All parent companies and subsidiaries are united through a common owner Rupert Murdoch. Murdoch demonstrates an expansion strategy through vertical integration, which has played a vital role in its most crucial times. The company was one of early migratory conglomerates of vertical integration, this move helped News Corporation to utilize the profits through its content operation via their existence in numerous distribution sectors of the media value chain. This move has certainly been a tactical way to achieve authority and probably produce a profitable position in various media markets (Flew and Gilmour, 2003). Murdoch chose to adapt a borrow and buy philosophy that enabled him to debt leverage his way to the very top. Each successful acquisition would generate profitable results however that required greater patience. Foundations of News Corporation in Australia After his fathers death on his return to Australia in 1954 Murdoch instantly started to struggle to increase the circulation of his Adelaide newspaper. Despite the negative attitude of other publishers and the constant underrating by his opposition he dedicated all his efforts to the print business with a passion, and learned the techniques of every aspect of newspaper production. He published exciting news stories in an effective writing style, soon making returns to Murdochs small holdings. He strategically took risks by acquiring smaller newspapers that were not doing well and then turned them around (Tuccille, 2003) Murdoch in a few years of success bought his first television station in July 1959, in Adelaide, calling it Southern TV. He was an innovative young man who throughout was in search for new communication technologies continuously making an effort to amalgamate them into his existing businesses. Later in a year he took over the Daily Mirror in Sydney and its associated Sunday paper for $4 million; the paper soon enough was known to be notorious for exciting and bizarre headlines and articles about sex and mayhem. He took immediate action to change this image and established TheAustralian in the mid of1964, as a national newspaper in Canberra. This paper was a twist from the norm; it discussed social issues and government policies and rapidly acquired the respect of journalists. (Encyclopedia of Business, 2010) Expansion to Britain Murdochs past in the U.K., from his days in Oxford, had left in him bitterness for the English upper class; they had made him feel like an outsider, as if they regarded Australians as inferior being and he planned to strike back at them. He had planned to expand to Britain at the first opportunity. As evident, Murdoch has no set strategy to operate his business; however he expanded internationally through making strategic alliances in Britain which later he transformed into acquisitions. This is evident as he become a principle investor in 1969 for News of the World (a newspaper previously owned by the Carr family) while facing direct competition by Robert Maxwell, who had an infamous reputation in the news circle. Murdoch gradually became the sole proprietor for News of the World by manipulating complete control of the corporation (Tuccille, 2003) In the same year he had an opportunity to take over a dying newspaper at its true cost called the Sun formerly known as the Daily Herald, a predominantly left-wing newspaper. The unions at that time felt that Murdoch would have been a better choice to keep the newspaper viable and trade union jobs unharmed, as opposed to Maxwell who had also shown interest in buying the newspaper. Murdoch revamped the newspaper into a tabloid which was greatly criticized by many of the British newspaper establishments. However Murdochs rebellious nature ignored the criticism and planned to assemble a team of reporters and promotion experts including many from Australia. By the 1970s the Sun had become Britains most popular publication with an increase in circulation to 1.7 million, which at present is replaced by 4 million. News Corporation has grown beyond its newspapers origin as it continues to be the largest newspaper producer in the world. In addition News Corporation owns many different British newspapers including the prestigious, The Times, New of the World, and The Sunday Times (Gershon, 1997). Murdoch uses cross-media ownership and synergies as another strategy, resulting in him being able to promote his ventures across, virtually, all media segments. There is an expectation by News Corporation for major synergies to be created between U.S. satellite operations and its global business. These synergies are part technology-related, for example by sharing security software or electronic programme guides, and part content related, as for the example the combined bidding for global sports rights. The power of cross-platform synergies is most evident in association to motion picture studios and television/cable platforms and networks. This is the vicinity where synergistic potential of power in relation to media supply chain are mainly noticeable (Gunther, 2003). Furthermore, Murdochs launch of Sky Digital in 1989, a four channel satellite television service, was afterwards merged with a competitor named British Satellite Broadcasting to form British Sky Broadcasting, in 1990. The merger instantly became a success with its multi-channel subscription service which was positioned to dominate interactive digital television (Forreste, 2010). BSkyB provides a wide portfolio of genres of television programming like entertainment, news, sports etc. in order to cater to a wide variety of target audience. Sky News and Sports have seen trends of consistent growth and viewership (McPhail, 2006). Moreover, BSkyB is now Europes most profitable broadcaster with 40% holding of U.K. news corporations; though at one point it led New Corporation towards bankruptcy due to a week global economy and lack of cash flow (Guardian, 2010) Murdochs media power supported Margret Thatcher with her struggle to liberalize regulation on cross media ownership. The victory of the British labour party in the 1997 election supported by the Sun lead to the Murdochization of the media, which transformed the media background in the U.K. and other countries. Since then, entertainment and infotainment have emphasised at the price of the public service function of the media (Thussu, 2006). Expansion to Europe Having established a base in the U.K., Murdoch expanded his business into Continental Europe by establishing partnerships in Germany and Italy. News Corporation penetrated the satellite television industry in 1983. It possessed many assets in Satellite Television PLC (SATV), which during the 1980s was set up to supply to Northern European audience. After two years alongside the scrutiny of the BBC, SATV, renamed Sky Channel and consisted approximately, of three million subscribers in 11 European countries. Murdoch was not encouraged in further increasing his acquisitions as he had already forged a union with, French television giant Canal Plus to create paid-television-services across Europe. Having only conquered 6% of Western Europe, few homes had cable television; the market for pay-TV was unreached (Fiero, 2002). Now News Corporations central business policy is to use soccer as a fuel to powered satellite dish sales across Europe. Murdoch is using sports programming to enter new markets; he has acquired premium sports rights for his network and is using an identical content approach that he pursued with BSkyB (News Corporation Annual Report, 2007). Expansion to the U.S.A. Murdochs journey to enter the U.S. market began in 1976 when he acquired the New York Post. Following this, in September 1985 Murdoch decided to become an American citizen in order to satisfy the legal requirements of the U.S. markets that only a U.S. citizen was permitted to own assets in the U.S. television industry. Later that year News Corporation entered the U.S. media market, by purchasing Metromedias seven television stations amounted at $2 billion. Murdoch not only took over these seven stations but also gained their market rank and their competitive position. This purchase resulted News Corporation to build the foundation of Fox television network. In 1986, News Corporation purchased 20th Century Fox for $1.55 billion (Fiero, 2002) From Murdochs early stages of business acquisitions recognized the significance of vertical integration as a strategy for launching a new business. In the two years Murdoch was guaranteed to create a stable source of programming and readymade distribution channels. The Fox Television Network was launched in April 1987 with 108 affiliates. Fox network opted for a highly differentiated strategy in comparison to the other U.S. networks. They plan to aim their programming towards a younger and urban audience. Fox introduced three distinguishing programming formats, reality based, counter culture and tabloid television (Albarran, Chan-Olmsted, O. Wirt, 2006) In the early years of development Murdoch faced heavy financial losses, however in a few years the network was able to reach 91% of United States through an amalgamation of VHF and low powered UHF stations. The network also transformed its programming from three nights a week to five nights. The financial recovery of these loses how Murdochs long term strategy in which he is prepared to suffer losses in the short run with the expectation of gaining long term returns in the future. Murdochs synergizing strategy helped him save Fox network in its initial years by cross investing from his other well to do companies (Gershon, 1997). Further to this Mr Murdoch and his management spend a good deal of time lobbying for support for proposed mergers and acquisitions and for favourable changes in the law such as those relating to media ownership and digital piracy in the USA. (Curwen, 1999) Other assets under News Corporation in the U.S. are the Weekly Standard, Hughes Electronics with a 34 % stake in the company and DIRECTV. Â  The vertically expansion acquisition of DirecTV is a fundamental piece representing Murdochs media empire, providing him with a lucrative distribution platform in the US, which can be used to offset the rising influence of large cable operators such as Comcast. There is a strong concern that News Corporation might not be able to advantage from its economies of scale and from efficient allocation of resources as of its vertical structure due to variations in strategies with DirecTV. Joint ventures with DirecTV are necessary for absolute vertical integration which allows News Corporation to adapt to an incomplete vertical structure. It may be added that Mr Murdochs position is so dominant that there is a niggling fear that he could yet put recent advances at risk, although he has recently made clear that the immediate strategy is to absorb and im prove DIRECTV rather than make further acquisitions. (Curwen, 1999). In 2005 News Corporation bought inter-mix media which holds myspace.com and many other famous social networking websites. In 2007 News Corporation attained Dow Jones, the publishers of the famous Wall Street Journal for $ 5.6 billion (News Corporation Annual Report, 2007) One of Murdochs moves has lead to a shift in the Australian market as he announced to move the head quarters from his native land to the U.S. This has created uproars and criticism by many, however the U.S. government subsided this protest by announcing that this move was in the best interest of the U.S. market (Shah, 2004). Expansion to the Asian Markets News Corporation further expanded to the Asian media market in the mid 1990s by investing in a joint venture with Phoenix TV and Star TV. Star TV then acquired Hutchvision Hong Kong Ltd; the very first satellite television licence in 1998. Very soon Star TV in China realised that Pan Asian broadcasting was not a practical strategy to adopt for Asian markets. Hence, it divided the media services into northern and southern i.e. China and India, respectively, as their main target. The flourishing Zee TV which is a joint venture of Star TV in India broadcasted in their native language Hindi further emphasised for Star TV to go local. Therefore Star TV continuously was on a quest to seek joint venture prospects in the district (Chalaby, 2005) News Corporation has used an array of strategies to consolidate its position in Asia, potentially the worlds biggest television market.(Thussu, 2000, p. 112). STAR TV network was set up to cater Asian audiences to global corporations and promoters. The enhancement of technology in satellites and dishes as well as the rapid expansion of liberalization and government deregulation certifies a concrete broadcasting future in Asia. STAR TV aims to stay in Asia on the very top of Satellite broadcasting. To capitalize on viewership Star TV is moving towards local language fare (McPhail, 2006) Star TV has assertively taken on the strategy of indigenisation in offering localized channels. This is truly an example of going glocal this strategy demonstrates how the global can include both the transnational and geo-culture by nominating the local to sustain the leading flow. Their localized channels include Star Chinese channel (for Taiwan), Star Japan, Star Plus and Star News for India, VIVIA cinema for the Philippines. ESPN Star Sports a joint venture of ESPN and Star to provide coverage of Pan Asian and international sports event is Asia. Murdochs Star Select are gradually localizing their content to cross into the gulf region. This Arabisation includes the use of subtitles for American programs and sensitising language as well as the depictions of sex and nudity (Thussu, 2006). In Asia News Corporation are faced with many burdens; political, economical, cultural and social. In order to eliminate these barriers to entry this works hand-in-hand with morality, democracy as well as with capitalism. This liberation of mechanisms for Asia is a result of communication, capitalism and democracy which create greater access, choice prosperity and social equality (Weber, 1995). Conclusion With News Corporation Murdoch has created an international empire of media, technology and sports franchise. His vast multimedia holdings have always been global in nature. With satellite system in Europe (BSkyB) Asia (Star TV) and North America (direct TV) Murdoch may be on his way to create a global media infrastructure (McPhail, 2006). There are three main strategies News Corporations business model is based on vertical control and horizontal networking, vicious quest of market expansion and the leveraging of community, and political elite opinion. In context of globalisation theory the company has been steadily occupied in structuring a foundation of geographically dispersed assets via mergers and acquisitions, direct foreign investment and strategic partnerships. This mechanism is interconnected, equally fundamental and established on the capability of Murdoch to build connection between media, political and economic system in the joint ventures of the corporations financial development (Arsenault and Castells, 2008) News Corporation consists of many various businesses within the umbrella of the company and therefore when examining the overall strategy of News Corporation, one needs to understand and scrutinize the various, individual, tactics that each sub-business applies in order to stay ahead of their competition in each respected industry. When examining Murdochs growth-tactics, in order to expand the News Corporation Empire, it would be adequate to state that he practices very aggressive strategies despite the industry divergences. In the print industry the company has adopted a cost-leadership strategy (van den Bosch, de Man, 1997), in order to monopolize the industry competition. When it comes to the television media, i.e. Fox, the company has spread in many directions, and their assets are vertically integrated to live up to the strategies of expansion in order to benefit from long-term returns. News Corporation has always been in quest to search power more than distribution, and the introduction of new digital technologies has created an opportunity to develop that type of power. The proceedings that help the continuous growth of News Corporation are the mature, non-digital distribution activities. Murdoch complies with a three-phase strategy in which profitable, high growth old businesses move the company ahead and please investors while mature parts of the company fund the growth areas of the future. (Turow, 2009). Diversification of News Corporation might create a possibility to enhance the position as more than one sector of the business is experiencing damaging changes. The major issue with that would be that Company would have to either adjust to an absolutely new business, or they would have to stick to what they know and hope they can keep ahead in the media market. Globally News Corporation thinks of itself more grandly than other media conglomerates. Like Disney another major media conglomerate, News Corporation necessitates for synergy among subsidiaries, global reach, and the use of new technologies. Unlike the other giants, News Corporation does not run on a business model of an official planning department. Criticism has been highlighted upon the way the company does not undertake acquisitions on the grounds of comprehending synergies with the core businesses, but mainly have the incentive of acquiring an asset on a lower price and selling it for a significant profit after it has been turned around. Due to which News Corporation lacks the connectivity to exploit synergies to its full capacity. The company is vastly spread out with very little connectivity. Murdochs strategic vision has always composed of expansion as the key factor. He has deserted his 1980s high-debt strategy, and has substituted it with more conservative management style. This allows him to be less dependent and exempts him from creating short-term shareholder value and rather focusing on long-term vision even if shareholders and financial markets would likely oppose such actions (Freedman, 1996). Murdochs strategies at times seemed risky and unsuitable and were against market norms but his commendable ability to handle the media industry, his fearless risk taking approach, joint with his exemplary familiarity of the media industries and his mystifying capability to sense the popular pulse, still lead to his extraordinary success (Thussu, 2000) Rupert Murdoch is a businessman. He has built News Corporations competitive advantage by continuing to maintain control of his joint ventures with other media giants and by leveraging his ability to influence audiences around the world in order to gain political favours. Authority in every system is attained on the foundation of safe entrant to the others. According to this point of view, Murdochs authority is not bound to a particular association with a political actor in a nation at any one point in time. What really matters is his control over multiple connecting points (Arsenault and Castells, 2008). Murdoch quoted The world is changing very fast. Big will not beat small anymore, It will be the fast beating the slow (Chappelle, 2007).